Account-based marketing (ABM)

Account-based marketing (ABM)

Account-based marketing (ABM) begins with creating meaningful segments and then identifying marketing programs that can be personalized to those segments on the channels that are most impactful to them such as events, website, email, appointments & etc.


B2B marketers often try to cast a very wide net with their marketing campaigns in hopes of appealing to as many companies as possible in their target market. Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account. With ABM, your marketing message is based on the specific attributes and needs of the account you’re targeting, hence the name in itself says it all "Account-Based Marketing or ABM"

97% said Account-based marketing (ABM) had a somewhat higher or much higher ROI than other marketing channels - Research from the Altera Group

Many industries such as Information Technology, Banking, & etc., particularly those seeking to acquire much specific high-value customers find that they are better catered with an Account-Based Marketing or ABM strategy rather than taking a broader reaching approach to their sales and marketing efforts.


Since Account-based marketing (ABM) requires more account-level personalization and deep dive than conventional marketing strategies, it always costs more to implement looking at historical figures and case studies. But recent case studies and interviews with experts have prove that advances in marketing technology have enabled marketers to employ Account-based marketing (ABM) for much less than previously possible and at much greater scale and impeccable ROI.


Benefits of Account-based marketing (ABM) with DataProtein.

1. Clear ROI

Account-based marketing (ABM) drives crystal clear business results compared to other marketing solutions initiated the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.

2. Reduced resource waste

Account-based marketing (ABM) is so target oriented that it allows marketers to focus their resources efficiently and run marketing programs that are specifically sculpted for target accounts.

3. Personal and optimized

Account-based marketing (ABM) tactics entails personalized messaging or communication to specific accounts so that your campaigns resonate with to the target audiences. Targeted audiences are more likely to engage with content or material crafted specifically to them since it makes them feel special and at the same time it's relevant to their business stage in the buyer journey.

4. Tracking goals and measuring needs are clear

When you’re analyzing the effectiveness of campaigns, whether events, email or web, it becomes easier to draw transparent conclusions because you look at a smaller set of target accounts instead of a broader set of metrics.

5. Sales Alignment is Easier

Account-based marketing (ABM) is one of the most efficient ways to align sales and marketing goals with proven ROI. Primarily due to the fact that the company running an ABM program operates with a clear mindset similar to a sales team focusing on accounts and how to approach them for getting them on to the table and generating revenue.


Why DataProtein for Account-based marketing (ABM)?
  • Personalized to your audience.
  • Easier to see potential return on investment.
  • Spend less time on marketing campaigns that don't yield new business.
  • Shortens the sales cycle.
  • Fortifies your relationship with existing clients.
  • Easily aligns your sales and marketing teams.
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